U.S. presidential election, 1896
|Presidential Candidate||Electoral Vote||Popular Vote||Pct||Party||Running Mate
|William McKinley (W)||271||7,104,779||51.2||Republican||Garret A. Hobart (271)|
|William Jennings Bryan||176||6,502,925||46.9||Democrat-Populist||Arthur Sewall (149),
Thomas E. Watson (27)
|Other elections: 1884, 1888, 1892, 1896, 1900, 1904, 1908|
|Source: U.S. Office of the Federal Register|
James Weaver of the People's Party, who had finished a respectable third 4 years before, threw his support to Bryan. John M. Palmer of the National Democratic Party received 133,435 votes (1.0%), and the Prohibition Party's Joshua Levering 125,072 votes (0.9%). Many of the Prohibition voters went to Bryan in this election, but this was insufficient to overcome McKinley.
McKinley's campaign manager, Mark Hanna, raised $3.5 million and McKinley outspent Bryan 20 to 1. Hanna's tactics are still in use in U.S. politics today.