Subway (sandwich)
Subway is the name of a multinational franchising company selling sandwiches and salads. It was founded in 1965, and has grown ever since. The corporate name of Subway is Doctor's Associates, based in Milford, Connecticut. In the late 1990s, Subway overtook the McDonald's Corporation as the fast food chain with the most sites in the USA. Many restaurant analysts attribute this to the growing concern on health by restaurant customers, a trend that Subway has taken advantage in its marketing. In 1999, a Indiana University at Bloomington college student named Jared Fogle claimed to have lost 245 lbs with a diet made up mostly of Subway sandwiches. The story is used by Subway as a large part of their marketing campaign. The campaign also focused on a low-fat menu, unlike other fast-food companies.The company takes its name from the word sub, an abbreviation of submarine sandwich, so named for its shape. The chain punningly used the New York Subway as its decorative motif, and has a sandwich named the BMT for one of New York's subway lines.
