Sing Tao Daily
The Sing Tao Daily (星島日報) is Hong Kong's second largest Chinese language newspaper. Being one of the publications of Sing Tao Newspaper Group Limited (Sing Tao), it also provides free of charge online news every day. Sing Tao Newspaper Group Limited is the wholly owned subsidiary company of Global China Group Holdings Limited (泛華集團). The Company is renowned for its Chinese international newspaper Sing Tao Daily, English business newspaper The Standard, and property supplement Property Browser.Sing Tao Daily is an international newspaper, which has its own website - www.singtao.com being publicised for people in many different regions to view from. However, Sing Tao Daily does not only provide international news. The English business newspaper The Standard provides readers with focused, in-depth & intelligent perspectives on Hong Kong, China & world business news, it also delivers comprehensive coverage of world sports; while the Job Market is the first bilingual employment classified in Hong Kong, which was launched in 1985 under Sing Tao Group, the media giant in the region. It focuses on revealing the latest employment trend of all industries, providing job-hunting guides, latest salary index, story of success and all other content that inspires high achievers.Employers and job seekers can find ample opportunities there. Job seekers can receive frequent recruitment information according to their preferences and employers are able to get the latest human resources news. Furthermore, jobs provided are not confined to Hong Kong anymore but also China. Working tips and success stories of working in China are also available. For the consideration of oversea readers, it also provides online versions such as Sing Tao USA for U.S.
Sing Tao Daily is an international newspaper, while The Standard (the English-language sister paper of Sing Tao Daily) focuses on the business sector and the Property Browser (a magazine supplement of Sing Tao Daily) is concerned about the property market in Hong Kong and People's Republic of China (PRC).
Being the only media corporation in Hong Kong which publishes both Chinese and English daily newspapers, Sing Tao commands a wide readership base and has gained a strong foothold in the competitive media industry in the territory.
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2 Market 3 Editorial Product 4 Achievements 5 Brand values 6 Promotion 7 Recent Development 8 The 1st of Sing Tao daily 9 Website 10 External links |
First published in 1938, Sing Tao Daily has one of the longest publishing histories among Chinese newspapers in Hong Kong.
It already had the celebration on its 65th anniversary in August 2003.
Sing Tao Daily is also the leading media brand among global Chinese communities.
Opening its first international office in San Francisco in 1975, Sing Tao has set up its International News Centre in New York, Los Angeles, San Francisco, Toronto, Vancouver, Calgary, London and Sydney. In all, the company now has twenty-two offices globally.
In total, there are over 16 overseas editions. These overseas editions are published by the 9 overseas bureaus and circulated in over 100 cities around the world.
This seamless global news network has not only facilitated effective news gathering, but has also made possible the swift delivery of the most accurate information resources around the clock.
The network also helps to forge strong ties between the Group and Chinese communities beyond the Greater China region, and serves as a perfect channel for the Group's products to access its customers globally.
Sing Tao Daily stands alone as the newspaper that rises above sensationalism. It has chosen to refresh its image and editorial content by positioning itself as the newspaper of choice for the middle class , who demand a more high-brow content than the main stream newspapers deliver. It consistently provides hard-hitting news stories and objective reporting, and has carved out a clear and distinctive identity for itself against other market players in Hong Kong.As they successfully play a role of objective reporter and they insist on not distorting the truth, subscription of Sing Tao Daily is so welcomed by a majority of schools in Hong Kong.
Apart from that, Sing Tao Daily also plays an important role within the immigrant communities in foreign countries such as U.S and Canada. In an attempt to measure their impact on one of the Asian communities, a survey was conducted by Asian American / Asian Research Institute. The tabulation showed that Sing Tao Daily clearly led the others in the sales volume in selected areas of the Chinese neighborhoods. In Brooklyn, Sing Tao Daily sells approximately 2, 722 copies per day during weekdays and 2, 747 per day during weekends while the second best seller, World Journal sells approximately 1, 201 copies per day during weekdays and 1, 236 copies per day during weekends.
Sing Tao Daily’s editorial product is created by using daily Chinese language Internet feeds from Hong Kong, together with national feeds from Sing Tao Daily news bureau in New York and from various regional editorial staffs.
The information is transmitted via electronic files to the individual production facilities where prepress departments compose the pages using a Chinese electronic publishing system called FounderFit from Founder Group Corp.
The Founder Group, which is based in Beijing, was the first company to design a system of compression, decompression and storage, which allowed the Chinese language to be digitally typeset. The Founder Group is funded by Peking University, which is owned by the Central government.
Moreover, Information Services Department of Sing Tao Media Holdings Limited which comprises the former Sing Tao Daily Main Library, Sing Tao Daily Business Library, Hong Kong iMail/Hong Kong Standard Library and the Sing Tao EDP Team. It provides four major services mainly to editorial staff of the Group, and to a lesser degree the public:
Apart from that, the Sing Tao Electronic Photo System provides wire photos from six news agencies, pictures for publication on the next day, photographs taken by Sing Tao photographers and photo archives. All the photos are carefully catalogued to make them easily retrievable. In order to keep track of the information resources owned by the Group, the Department is compiling a web-based library resource catalogue through which staff members can check whether particular news clipping files, photos or reference books are available.
Sing Tao Daily is a highly respected newspaper, and its objective, authoritative and professional reporting style combined, with in-depth analysis and insight, has been rewarded with applause and prizes by many different industry organizations.
In 2001, the Newspaper Society of Hong Kong acknowledged Sing Tao Daily's efforts by presenting the company with the second runner up award in the Best Press Articles of the Year (Business News) and the Best Press Articles of the Year (News Writing) categories, and also naming it champion in the Best Press Photographs of the Year (Sports) category.
Sing Tao Daily casted others in shadow at the 2002 Consumer Rights Reporting Awards, in which it successfully took the Gold, Silver and Bronze Awards and a Merit in the Consumer Rights Reporting Competition (News).
The newspaper was also the champion in the Newspaper Section at both the 2001 and 2002 Hong Kong Printing Awards. Other accolades includeing featuring in the Ten Healthy Websites Contest 2000 and 2001.
Apart from its excellence in journalism, Sing Tao Dailyplaces great emphasis on the corporation of social responsibility. It has been committed to numerous community and charitable activities in the aspects of arts and culture, and disaster relief, all of which have received wholehearted support from the civic and social communities among global Chinese. The Leader of The Year Award organized annually by Sing Tao is also highly hailed by the political and business communities in the territory.
With its long history and well established corporate background, Sing Tao Daily has always attained a high level of brand awareness, carrying a positive and healthy image. Yet, some people perceived that the brand as traditional and conservative, and therefore,through the recent launch of its "daring" and "middle class" communication platform, Sing Tao Daily has successfully rejuvenated its image as a contemporary, proactive and distinguished newspaper. Sing Tao dares the middle classes to be daring once again, but at the same time it dares to step out and care, listening to the segments that are often being ignored in society. Sing Tao always dares to make breakthroughs and strives to provide the best for its readers.
Also, Sing Tao has a pro-government history. Before the Handover of Hong Kong, it supported the British colonial government. Now it turns to support the Beijing government. Readers can recognize this by reading the editorials.
Sing Tao Daily has embarked upon many highly successful promotional campaigns. These programmes aim to support the overall brand positioning of the newspaper and/or specific editorial content to stimulate trial, circulation and readership.
Further to the editorial repositioning in autumn 2002, Sing Tao launched a series of brand building activities which includes an interactive and integrated promotion in which direct opinion exchanges with readers are allowed. A special edition of Sing Tao Daily, a broadsheet paper with highlights of Sing Tao Daily's core and enhanced content, were distributed to the target audience to further support product awareness, rejuvenate the brand image and stimulate trial and purchase cost effectively.
Sing Tao Daily has always been fast to respond to market shifts. It was the first newspaper to publish a series of 9-11 special supplements to keep the publicinformed following the events of September 11 2001.Topical and ad hoc supplements including Property Market, JobMarket and World Cup pullouts have also generated word-of-mouth recognition. Sing Tao Daily is the first and only newspaper to supportthe Angel Campaign, which aims to encourage the public to support each other and think and actpositively during the economic downturn. Feedback on the campaign and the star-studded event held in its name was extremely positive.
Other successful promotions for specific editorial content include the Inter-School Debating Competition, which has been held for 18 years. Moreover,Sing Tao Daily established the Leader of the Year Award, which is one of the most prestigious leadership awards in the Asia-Pacific region. It aims to recognise and encourage the achievements of Hong Kong’s finest individuals who have made outstanding contributions to Hong Kong’s success and prosperity, linking the territory to Greater China and the rest of the World.
Sing Tao Group established an International News Centre in June 2002 to further enhance the efficiency and power of its global network. The major focus is to leverage off the group’s network strength and resources, to provide first hand, extensive news reporting without geographical or time limitations. The set up further assures the group’s leading position as a quality content provider servicing global Chinese communities.
Moreover, the group relaunched and repositioned The Standard in 2002, positioning it as the English-language business newspaper focusing on Greater China for the Hong Kong business community. The Standard offers business insights pertinent to company and industry specific news and commentary from the best columnists in town such as Stephen Brown, Michael DeGolyer and Stephen Vines. It is also strong for its Notices announcement section and provides comprehensive features including business, sports, lifestyle and leisure.
The website of Sing Tao Daily is as same as the printed paper for sales. Readers can read the following information:
History
Market
Editorial Product
Like other media libraries, its treasures lie not only in the reference books or magazines, but also in the hundreds of thousands of photographs and newspaper clippings in its archives. Achievements
Brand values
Promotion
Recent Development
The 1st of Sing Tao daily
Website
Moreover, roller news and Chinese Radio are as well accessible in the website.
On top of being accessed by people in Hong Kong, the website can also be accessed by people in Canada, USA and Australia with different versions.
For example in Australia, people can get the information about their local news, society, investment, weather, etc..
External links
