Production, costs, and pricing

Production decisions concentrate on what goods to produce, how to produce them, the costs of producing them, and optimizing the mix of resource inputs used in their production. This production information can then be combined with market information (like demand and marginal revenue) to determine the quantity of product to produce and the optimum price to charge.

Aspects of Production and Pricing Theory

• Production theory basics
  • factors of production
  • total, average, and marginal product curves
  • marginal productivity
• Production possibility frontier
  • what product are possible given your resources
  • the trade-off between producing one product rather than another
• Production function
  • inputs
  • diminishing returns to inputs
  • the stages of production
  • long-run production function and efficiency
  • isoquants
  • marginal rate of technical substitution
  • returns to scale and isoclines
  • output elasticity
• Cost theory
  • the different types of costs
    • opportunity cost
    • accounting cost or historical costs
    • transaction cost
    • sunk cost
    • marginal cost
  • the isocost line
• Cost-of-production theory of value
• Long-run cost and production functions
  • long-run average cost curces
  • minimum efficient scale
  • plant capacity
• Economies of scale
  • the effeciency consequences of increasing or decreasing the level of production
• Economies of scope
  • the efficiency consequences of increasing or decreasing the number of different types of products produced, promoted, and distributed
• Pricing
  • various aspects of the pricing decision
• Transfer pricing
  • selling within a multi-divisional company
• Joint product pricing
  • price setting when two products are linked
• Price discrimination
  • different prices to different buyers
  • types of price discrimination
  • yield management
• Price skimming
  • price discrimination over time
• Price points
  • the effects of a non-linear demand curve on pricing
• Cost-plus pricing
  • a markup is applied to a cost term in order to calculate price
  • cost-plus pricing with elasticity considerations
  • cost plus pricing is often used along with break even analysis
• Rate of return pricing
  • calculate price based on the a required rate of return on investment, or rate of return on sales
• Profit maximization
  • determining the optimum price and quantity
  • the totals approach
  • the marginal approach

See also : microeconomics

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