Portfolio

In finance, a portfolio is a collection of investments held by an institution or a private individual. In building up an investment portfolio a financial institution will conduct its own investment analysis, whilst a private individual may make use of the services of a merchant bank which offers portfolio management. Holding a portfolio is part of an investment and risk-limiting strategy called diversification.

see also risk management, banking

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In strategic management and marketing, a portfolio is a collection of products, services, or brands that are offered for sale by a company. In building up a product portfolio a company can use various analytical techniques including B.C.G. Analysis, contribution margin analysis, G.E. Multi Factoral analysis,and Quality Function Deployment. Typically a company tries to achieve both diversification and balance in their portfolio of product offerings.

see also Product management, strategic management, marketing, problems with portfolio models

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists

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In politics, portfolio can refer to the office of the President in a country.