National Geographic SocietyThe National Geographic Society is an American organization started January 27,1888 by Gardiner Greene Hubbard,whose son-in-law Alexander Graham Bell succeeded him as the Society's second president. Its purpose is to advance the general knowledge of geography and the world among the general public. To this end, it sponsors exploration, and publishes a monthly magazine, National Geographic.
The magazine National Geographic is known for its yellow binding and book-like quality, as well as for its photography, regarded as some of the premier photo journalism in the world. One famous photo was a cover photo of an Afghan refugee, a young girl with piercing blue eyes. After a search, she was identified in 2002 as Sharbat Gula, a Pashtun. Her story was told in the March 2003 issue of National Geographic.