Emotivism
In philosophy, emotivism, also known as individual ethical subjectivism is a belief that there are no unbiased (or supreme) ethical truths in the universe, but rather what we believe to be ethically right or wrong.Take the statement "Cloning is wrong". An emotivist would analyze the statement to mean: "Do I have any negative feelings about cloning?". Emotivisists base morality solely on feelings and emotions rather than rational thought.