CoverGirl
CoverGirl is a brand of makeup, founded in 1961 by Noxell and acquired by Procter and Gamble in 1989. Originally offering only six products ("medicated face make-up," in keeping with Noxell's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry.
See also: cover girl
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