Central Independent Television

Central Independent Television, or to give it its familiar name, Central Television, is a British Independent Television company that took over from ATV in 1982. Despite a new logo and on-air image, the company was a continuation of ATV in many respects, having originally applied for the franchise as ATV Midlands Limited - the IBA forced it to change its name to reflect more fully its Midlands base. In 1993 the company was bought by Carlton Television and in 1999 changed its on-air name to Carlton (Central Region). In 2002, it became ITV1 Carlton (Central England) on-air, though the registered company name remains Central Independent Television Limited.

Notable programmes made by Central include Auf Wiedersehen, Pet (series 1 and 2), Sharpe, Spitting Image, Cadfael and Inspector Morse.

There is (or was) also an Australian commercial station called Central Independent Television, but it is not clear if the two companies are affiliated.