Camel cigarettes
Camel is a brand of cigarette introduced by R.J. Reynolds Tobacco (RJR) in 1913. It was for many years known for its high quality and smoothness.In late 1987 RJR created Joe Camel, a mascot for the brand. In 1991, the American Medical Association pubilshed a report stating that more 5- and 6-year olds could recognize Joe Camel easier that Mickey Mouse or Fred Flintstone. This led to the association to ask RJR to pull the Joe Camel campaign. RJR denied, but was followed with more appeals in 1993 and 1994. On July 10, 1997 the Joe Camel campaign was retired. It was replaced with a more adult campaign.
